Figure Out What's Next

How to figure out what to do next in life

Every conversation counts.

Most people already know the basics. What they don't know is where to start, what to prioritize, and how to measure whether they're moving. One KPI. Three dates. Two lists.

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Step 1

Motivation — know your number

You don't pick your number — your situation sets it. What you can choose is whether you face it, and whether you've done the one thing every number requires: the 6.

0

Ecstatically happy. Nothing to fix.

5

Need to change — no date. The ceiling.

6

A high-level statement about your plan, with a date. Everything unlocks here.

9

You dread the walk from the parking lot or getting on the video call.

10

Out of work. Still can't move until you've got the 6.

You cannot advance past 5 on your own without a date. No date means no plan; no plan means no weekly activity; no weekly activity means your timeline gets set by somebody else — a boss, a market, a layoff. And a 10 doesn't skip the queue. Being out of work is the most motivated you can possibly be, and you still can't advance the 10 until you get the 6. The 6 is a high-level statement about your plan with a date on it. That is the whole difference between running your career and having it run.

Step 2

The one KPI

Meaningful conversations per month with a person who could actually decide to hire you.

There are seven things people track in a job search. Six of them are activity — and activity is what you do while you're avoiding the seventh.

  • 1Meaningful conversations with someone who can hire youThe only one that matters.
  • 2People you have metInput, not output.
  • 3Coaching receivedInput.
  • 4Events attendedInput.
  • 5Resumés submittedInput — the most seductive one.
  • 6Emails sentInput.
  • 7Calls madeInput.

The rule of three: six good leads become three real opportunities, and two usually reach an offer. Six conversations over six months produces two offers and a choice. One conversation a month is not a low bar — it's a compounding one.

Run TO something, not FROM something.

Most people build their next job out of the negative of their current one, and land somewhere merely different instead of better. Write what drives you crazy — then flip each one into the thing you'd run toward. When an opportunity shows up, compare it to the TO list.

Step 3

The three dates

1

Dream date

Completely selfish. When do you want to be in the new role? Mandatory if you're out of work.

2

Standard of living

When does the Costco cart change from steak to noodles? You should always know this.

3

The "oh no" date

When do you borrow against long-term funds — 401(k), family — to make ends meet?

Write them down, then share them with your spouse or partner. Couples working from the same three dates argue about something else — a much better use of the argument.

Step 4

Contacts = trust. Grade them A, B, C.

A

Start here

One hundred percent trust. They all return your call. Lower volume, highest quality and ROI — and you have about three times more A's than you think.

B

The majority of your contacts

Trusted and respected, but you need to be on. Inconsistent about calling back — and that's fine, it isn't personal.

C

Don't start here

Job boards, recruiters, badge scans. Most people start here when motivation spikes and quit in frustration six weeks later.

At the end of every conversation, ask: "What can I do for you?" Not as a courtesy. As a mechanism.

AI changed the search. Not the KPI.

AI raises the floor and lowers the ceiling on everything in the job search — except the conversation.

Automate the C list. Spend what it gives back on the A list. Everything else is mechanics:

  • —It cannot make somebody want to hire you.
  • —It cannot be the person who says "I've worked with her, hire her" in a room you're not in.
  • —It cannot notice the thing in a conversation that wasn't said.
  • —It cannot ask "what can I do for you?" and mean it.
  • —It cannot sit with you at 5 and get you to 6.

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Homework 34

Close the laptop. Call an A.

Or call Joe Griffith. If he can help, he will raise his hand. If not, he will not be your last phone call.